Our Approach to Responsible Business
CRANBOURN® was founded with the intention of operating differently — recognising that commercial success and responsible practice should be mutually reinforcing. Our founders believed a business should consider not only profit, but also its wider impact on people, communities, and the environment.
This philosophy is reflected in #AnotherWay, a principle that continues to guide how CRANBOURN® operates today.
What is a B Corp?
B Corp certification is awarded to companies that meet rigorous standards of social and environmental performance, transparency, and accountability.
Certified B Corporations are assessed across areas including governance, environmental impact, employee practices, community engagement, and customer responsibility. Companies must demonstrate that they consider the interests of all stakeholders — employees, customers, suppliers, communities, and the environment — when making business decisions.
Why CRANBOURN® joined the B Corp movement
In 2020, we decided to join the B Corporation Movement. The movement reflected CRANBOURN®’s pre-existing values – and we felt a greater good could be achieved by joining forces with a global movement of like-minded businesses.
The first legal step was to change CRANBOURN®‘s company constitution (the company’s Articles of Association) to cement our intentions. This provided CRANBOURN® with B Corp Pending status, at which point the company’s exhaustive audit of its processes, supply chain and impact on people and the environment began. By 2021, the process was complete, and CRANBOURN® became a fully accredited B Corp joining a prestigious and innovative group of global companies, organisations and brands seeking to make a positive societal impact through sound and ethical business practices.
A commitment to responsible governance
B Corp certification requires companies to consider the impact of their decisions on employees, customers, suppliers, communities, and the natural environment.
For CRANBOURN®, this means responsibility is embedded within how the company designs products, works with partners, and operates as a business.
Certification requires ongoing accountability
B Corp certification is not permanent.
Companies must undergo regular reassessment and recertification to maintain their status. This process ensures certified companies remain accountable and continue improving their social and environmental performance over time.
Good products do not necessarily mean an ethical company
Just because a company makes good products does not necessarily make them a good company socially or environmentally. Even if the products appear to be sourced responsibly and have a positive impact, the company is still operating ethically. Some of their business practices may be harming people and the environment.
Socially and environmentally responsible
Joining the B Corp Movement is an incredibly rigorous undertaking, covering every business area, from products and sustainability policies to culture and how they communicate with customers. When you see the B Corp logo, you know that the company has been independently verified and is acting in a socially and environmentally responsible way.
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